03 July 2012 Europe

GOTHENBURG'S 'BIG COMMUTER EXPERIMENT'

In 2010, Gothenburg's Västtrafik launched a public campaign called "The Big Commuter Experiment". The objective was to attract new travellers and it aimed to double the number of journeys made using public transport in Västra Götaland by 2025. Motorists were offered a widely advertised free two-week

This content is for Premium Subscribers only. To view this content, login below or subscribe as a Premium Subscriber.

Premium Content

Related News Articles