On 5 September, TradeMark Africa (TMA) announced the appointment of H.E. Hailemariam Desalegn Boshe, former Prime Minister of Ethiopia, as its new Board Chair. H.E. Desalegn is succeeding Ambassador Erastus Mwencha, who has concluded his term and joins TMA at a time when the organisation has set its sights on ambitious goals including boosting African exports, supporting the implementation of the African Continental Free Trade Area (AfCFTA), and expanding its operational reach from Eastern to West and Southern Africa, working closely with Regional Economic Communities, national institutions, the private sector and international partners.
As a senior political leader with experience on both national and continental stages, H.E. Desalegn’s expertise and experience will be central to guiding TMA through its new seven-year strategy. The 2023-2030 strategy focuses on continuing to reduce the time and cost of transporting goods across borders and improving market access for SMEs by improving the value and quality of traded goods while addressing the trade-related challenges of the future for the continent. This includes positioning Africa as a global pioneer in green trade, leveraging commercial capital for greater multiples of investment in trade infrastructure, and ensuring that trade benefits accrue to the poorest, in particular women and youth.
Reflecting on his new role, H.E Desalegn remarked, “It is a privilege to join an organisation that is at the forefront of transforming trade across Africa. I am thrilled at the opportunity to steer TMA towards impactful milestones and contribute to Africa’s trade success story. Following in the footsteps of Amb. Mwencha, I inherit a dynamic organisation with a solid foundation, and I am eager to build on this legacy to realise our continent’s vast trade potential.”
